Cookies Policy
This Cookies Policy explains how up-gift.com uses cookies and similar technologies (pixels, SDKs, local storage) on the Platform. Read this together with our Privacy Policy.
Cookies are small text files placed on your device to make the site work, keep it secure, remember your preferences, and improve performance. Similar technologies perform comparable functions (e.g., pixels for measurement).
- Strictly necessary cookies — essential for core functions (e.g., sign-in, session management, fraud prevention, security).
- Analytics cookies — help us understand usage and improve performance (e.g., page load, feature adoption).
- Marketing/advertising cookies — measure campaign effectiveness and deliver/limit ads (may involve third-party partners, e.g., Google Ads).
Live cookie register (CMP): The up-to-date list of cookies, purposes, providers and exact lifetimes is displayed in our consent banner/consent management platform (CMP) and updates automatically.
- Non-essential cookies (analytics/marketing) are used with your consent, collected via our cookie banner.
- You can change or withdraw consent at any time via the banner (where available) or your browser settings.
- Strictly necessary cookies operate on our legitimate interests and cannot be disabled via the banner because the site would not function properly.
You can:
- Adjust preferences in our cookie banner;
- Use your browser settings to block/delete cookies (steps vary by browser);
- Manage Google ad settings at https://adssettings.google.com.
Blocking some cookies may affect site functionality or your experience.
Some cookies are set by third parties (for analytics/ads/anti-fraud). These parties may process data outside the UK/EEA. Where data is transferred internationally, appropriate safeguards are used (e.g., UK IDTA/EU SCCs with supplementary measures). Copies of the relevant Standard Contractual Clauses are available upon request. Please review the relevant third-party policies for details.
- Session cookies expire when you close your browser.
- Persistent cookies last longer and expire automatically after a set period.
Typical ranges for analytics/marketing cookies are up to 24 months (exact duration depends on the provider and your settings).
We may update this Cookies Policy to reflect changes in law, providers, or how we use cookies. We will show the updated effective date and, for material changes, may notify you via the banner or your Account.
Questions about cookies or your preferences
Contact: assist@up-gift.com
GravityGames Limited
Company No. 16556090
85 Great Portland Street, First Floor, London, England W1W 7LT